Shershaah for Amazon Prime Video

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Ahead of the release of the film, Shershaah, we were asked to strategise the film launch marketing campaign for Amazon Prime Video.

We spearheaded the title-launch marketing campaign for the film by strategising an army-coded Twitter banter amongst cast & crew for revealing the trailer launch date. The film launch was soon followed up with a long-form poetry video asset narrated by Siddharth Malhotra. We collaborated with YouTuber Dhruv Rathee to drive user education about the Kargil War and the role of  PVC Capt. Vikram Batra.

Shershaah became the highest rated Hindi film on IMDb in 2021, and the most-watched film on Prime Video for the year. The launch asset alone garnered 100K+ views in 24 hours, resulting in 7.64% ER.