To get knowledge workers in micro and small businesses, who need to achieve more in less time in this high-pressure, fast-paced world, to believe that Acrobat is worth paying for, by showing them how Acrobat with AI capabilities gives them a competitive edge to do their best work.
We collaborated with entrepreneur and content creator, Ankur Warikoo to increase the demand progression and the perception of value for Acrobat amongst 39M knowledge workers, by reaching them across the funnel, to showcase core PDF capabilities and increasing their awareness of Acrobat AI capabilities.
Successfully drove annual revenue of $18.9M (29% YoY growth) for Adobe products and 175M+ impressions across Meta, YouTube, and Snapchat.
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