Adobe Acrobat
Product Messaging: With Acrobat, it's all sorted
Campaign Approach: Increase TG's knowledge of the full depth of the Acrobat offering, to increase their perception of value from the product, thereby increasing consideration of Acrobat.
Product feature: AI Assistant
Benefit: Organise, summarise, unlock key insights using Acrobat AI Assistant
Product feature: E-Sign
Benefit: E-Sign and settle deals on the go
Product feature: Edit
Benefit: Edit, modify, replace text and images on the go
Product feature: Password Protect
Benefit: Restrict unauthorised access to maintain business confidentiality
A.com Landing Page
Adobe Creative Cloud
Product Messaging: Invest in your craft.
Campaign Approach: Convince creative professionals of the value of paying for a genuine Creative Cloud All Apps plan by demonstrating how time-saving Generative AI features, higher-quality outputs and reliability of genuine software leads to higher earning power.
Amazon Prime Video
Title-launch marketing campaign for Shershaah (2021)
Sustenance Asset
Sustenance Asset
Johnson & Johnson
Cause-driven marketing campaign by Johnson & Johnson in partnership with the Government of India to increase TB awareness
Sustenance Asset